Juanita Duggan is the founder of CLARIFYD. Drawing on Juanita’s extensive career in advocacy, policy, and politics, CLARIFYD provides clients with clarity and solutions for complex policy problems. Most recently, Juanita was President and CEO of the National Federation for Independent Business (NFIB), the nation’s leading small business advocacy group. Under Juanita’s leadership, NFIB played a key role in the passage of the largest tax reform bill for small businesses in decades. A native of Alabama, Juanita built an extensive career, serving at the helm of multiple, high-profile trade associations and in the White House during both the Ronald Reagan and George H.W. Bush administrations. Juanita, the first female to serve as President and CEO of NFIB, also was the first female to lead the American Apparel & Footwear Association, the American Forest & Paper Association, and the Wine & Spirits Wholesalers of America. She held leading roles as a lobbyist at Brownstein, Hyatt, Farber, Schreck, the National Food Processors Association, and for Philip Morris Companies, Inc. during the transformative period that included the National Tobacco Settlement.